The short answer is that Shimano is a fantastic fishing brand. Shimano is one of the world’s biggest fishing brands & manufactures some of the world’s leading fishing reels, rods & many other fishing accessories. Shimano is regarded as one of the world’s most trusted fishing tackle brands.

Where is Shimano fishing gear made?

Shimano manufactures its products across over a dozen different factories all over the world. Many of these factories are based in Japan & throughout Asia with some factories further afield in Europe & North America. Which factory Shimano uses for each product depends on a variety of factors including the expertise of the factory & the cost of the product.

Is Shimano the best fishing brand in the world?

Shimano is regarded as one of the best fishing brands in the world. The Titans of fishing tackle manufacturing are often preserved as Daiwa & Shimano. Between the two brands, they make up over 50% of the total tackle sales. Although Daiwa is the largest tackle manufacturer, Shimano commands the largest market share here in NZ.

What is Shimano’s best fishing reel?

The Stella range of spin reels is considered the most technically advanced fishing reel within the Shimano range. The Stella range of reels is the brand’s flagship model & is allocated the largest share of R&D funds for any range of products within Shimano’s offering.

What pro anglers use Shimano?

Shimano has a large team of brand ambassadors from all over the world including prominent anglers, TV Show Hosts & influential personalities within the fishing community. Here in NZ Shimano’s flagship ambassador is Matt Watson from the ITM Fishing Show. Matt Watson has endorsed the Shimano brand for the duration of his show & is NZ’s most-viewed fishing personality.

How good are Shimano fishing rods?

Shimano offers a huge range of fishing rods for all applications. Across the world, these ranges vary on the requirements of each market. In NZ the Shimano team designs & creates a range of rods that is specific to the NZ market. These rods are well-built and will provide Kiwi anglers with the confidence the product will stack up.

How do I service my Shimano reels?

The best way to service your Shimano Fishing reel is to facilitate service through your preferred retailer. The team here at Land & Sea work directly with the Shimano servicing department to ensure your reel is cared for the way Shimano intended. Our customer service team is here to help and will provide updates on all Shimano servicing requests.

What is the warranty on Shimano fishing gear?

Shimano provides a ten-year warranty on all Shimano Fishing Reels purchased in NZ. This warranty protects against manufacturing defects or faulty workmanship. Please note, all warranties are to be approved by Shimano NZ.

The Shimano Brand

Shimano Fishing Tackle has set the standard for anglers all over New Zealand for over two decades. Since the early 90’s Shimano’s dominance in the NZ market has been built on high-quality products, dominant marketing & exceptional after-sales service. Boasting one of the strongest overhead fishing reel ranges available, the Shimano brand appeals directly to the traditional Kiwi angler. As kids, most of us grew up with overhead boat combos dropping ledger rigs for Snapper. This experience started a journey with Shimano that saw many of us evolve deeper into Shimano products.

The Shimano brand has a rich heritage dating back to the early 1920s when Shozaburo Shimano established the Shimano Iron Works. From here Shozaburo commenced manufacturing bicycle components & thus Shimano was born. It wasn’t until the 1970s that the Shimano Fishing Division was founded and in 1971 Shimano launched their first series of spinning reels.

Since the 1970’s the Shimano Fishing division has grown from strength evolving its product offering from Reels into Rods, Lures, Fishing accessories and much more. Due to the nature of the NZ fishery & the techniques used by Kiwi anglers, Shimano took control of the overhead reel market from bait fishermen to game fishermen. Still to this day, Shimano offers the market’s most comprehensive range of overhead reels.

Here at Land & Sea we are proud to offer a huge range of Shimano products across every fishing category. As NZ’s largest fishing brand, we want to ensure we can get you where you want to be fast. We have broken out our entire Shimano Fishing range into categories for your browsing convenience. Check each category out below and simply click on the link to be pushed through to where you want to be.

Shimano Fishing Reels: Shimano may just offer NZ’s largest range of high-quality fishing reels. Packing a punch on all categories including Overhead Reels, Spinning Reels & Baitcaster Reels; Shimano offers the perfect reel for all anglers. This is a great place to find your new fishing reel & explore the entire range of Shimano Fishing Reels.
Shimano Fishing Rods: When it comes to building high-quality fishing rods not many can pip the likes of Shimano. Incorporating patented technology and renowned components from the likes of Fuji. Explore the full range of Shimano rods here including specifically designed fishing rods for all applications.
Shimano Electric Fishing Reels: Shimano Electric Fishing Reels offer a convenient method of targeting deepwater table fish. In recent times Shimano has expanded its electric fishing reel range to be one of the most comprehensive offerings in the market. Explore everything Shimano has to offer in the world of deep-drop fishing.
Shimano Terminal Tackle: When you create some of the most popular Rods & Reels in the market, you require a range of terminal tackle to support. Shimano offers a massive range of terminal tackle for every angler.
Shimano Stella Series: When it comes to the pinnacle of Shimano reel technology, nothing will surpass the engineering of the Stella range. The phrase Stella embodies Shimano’s pursuit to lead the fishing industry with market-leading products. To experience the ultimate in Shimano reel technology, go no further than this.
Shimano Rod & Reel Combos: To be immersed in the complete Shimano brand experience, we have curated a range of Shimano combos for every fishing style. From Game Fishing Combos to Soft Bait Combos or even Bait Fishing Combos, this is the category where we have done all the thinking for you.
Shimano Lures: As expected, Shimano offers some of the market’s most popular fishing lures from Kabura-style lures to knife jigs for targeting kingfish. Our team have built a comprehensive range of Shimano lures that provide you with a one-stop shop option for all lures.

When it comes to fishing equipment, the team at Land & Sea love to showcase the best product brands like Shimano have to offer but we also build extensive buying guides to allow you to make informed purchasing decisions. Our Buying Guides page is a great place for you to find the latest & greatest in new-release products, deep dives into fishing techniques or even inspirational articles. If you love Shimano gear, we have pulled together several buying guides that we think you will love below; check these out.

Shimano Fishing Technology

Not many fishing brands can boast about the amount of market-leading technology they possess as Shimano. As an innovator within the space, we have become very familiar, if not reliant on several key Shimano Technologies. Below are the key features of both Reels & Rods that we have come to expect from the Shimano brand.

Shimano Hagane Technology: Shimano’s flagship reel technology Hagane is Shimano’s ultimate pursuit for eternally smooth reeling. Hagane spreads itself from gears to the body, with the ultimate goal of providing a durable, strong & smooth performance. It’s one of those features that you can’t live without.
Shimano X-Ship Technology: X-Ship provides Shimano anglers with an incredibly strong gearing foundation that allows Shimano reels to cope with the extreme pressure of high-performing reels.
Shimano Micromodule II: Another gearing technology Micromodule technology is how the gears are cut. The goal is to provide a super-refined gear that results in increased performance.

Check out our favourite Shimano products – Yes, they are all fishing reels!

Shimano Stella 14000XH: As passionate topwater anglers we are acutely invested in the technology journey at the top end of spin reels. When it comes to the leaders of the pack, not much goes past the Shimano Stella. Boasting much of Shimano’s leading reel technology this is a fishing reel that has your back when you are in the heat of the battle.
Shimano Tiagra 50WLRS: If you are a serious game fisherman, chances are you have had your experience with Shimano’s Tiagra range of fishing reels. The Tiagra is one of the most trusted fishing reels ever made & it’s for good reason. For years, Shimano has been a part of many heroic catches with this incredible game reel.
Shimano Ocea Jigger 2500: Now here’s a reel we are very passionate about! When it comes to a powerful, smooth & trustworthy in-shore jigging reel, this is the leader of the pack! From the way it fits in your hand through to the smooth gears under load, the Ocea Jigger is the ultimate overhead jigging reel.

Why Shop Shimano with Land & Sea?

Our team are not just passionate anglers but experts when it comes to all things Shimano. From game fishing gear to stray lining & soft bait fishing; we are obsessed with the pursuit of more. Our team of fishing experts have extensive experience with Shimano products and has curated NZ’s best range of Shimano gear. Not only do Land & Sea offer the best Shimano range at the best prices but our team of experts continuously build buying guides to keep you as informed as possible. Need to know more about the gear you are buying? No matter if you are shopping online or at one of our stores we are committed to sharing our knowledge with you.

Shimano Overhead Jigging

Top Selling Shimano

All Shimano Overhead Jigging

The Shimano Brand

Shimano Fishing Technology

Check out our favourite Shimano products – Yes, they are all fishing reels!

Why Shop Shimano with Land & Sea?

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