Thirty Seven Fishing Lures

Big fish demand serious gear, and Thirty Seven Fishing is on a mission to provide lures and tackle options that align with the challenges of encountering sizable fish in New Zealand waters. As Kiwis, we are known for pushing our gear to the absolute limits, but unfortunately, much of the fishing tackle on the market falls short of meeting our demands. Thirty Seven Fishing is here to change that narrative. As experienced New Zealand fishermen familiar with local species and fisheries, we believe that pre-rigged gear should be ready for action without requiring adjustments before hitting the seas. With the right tackle and lures, we're confident that you can fish with assurance, fight hard, and emerge victorious.